Delicious food (the grilled cheese sandwich with mozzarella on olive bread was soooo yummy), inspiring speakers, beautiful ambience (complete with enormous chandeliers), and sharing it all with a great friend – we’d say it was a pretty darn good day at the INNfluenced Conference held at the Carolina Inn this past Thursday. With a focus on social media, the speakers shared their successes on growing their business with these tools.

• 

• 

• 

• 

The strategy that caught our attention was how to structure entries on social media accounts so that posting is regular and anticipated. Using themes for certain days of the week, followers will know what to expect and even look forward to that day’s post. We didn’t realize it, but with our weekly Sunday website blog post, one day is already set on both Intagram and Facebook – Sunday’s Blog Post day. We haven’t called it as such but look for it today! (If you have any ideas for a better name, please share!)

Since there are 6 more days to cover, we needed a few more ideas that would jive with our vintage rental business – themes to delight and excite our followers. Here are a few possibilities we have so far …

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

Whew! Even though we have more ideas than days, we are still brainstorming. Questions we have to consider include – Which ideas will be the best fit with our vintage inventory and rental business? What day of the week pairs best with the focus theme? How do we manage photos, copy, and tags? Once we get it all figured out, we’ll start small, with two or three designated days, and then hopefully expand!

If you have any ideas or suggestions, please share, because that’s how we all do it better – learning from each other!

---